How do you grow your pilates teacher business? I’ve worked with a local pilates instructor who was looking to cut down on the hours they were working teaching classes and explore the ways they could grow their pilates business. Let’s jump into the options they could consider as they look to serve their community in new ways. Note: throughout our recommendations we’re assuming that some pilates students have a preference for an in-person experience rather than online instruction. We’ve also identified pilates students and potential pilates teachers as two key audience segments. 📚 ContentsPilates Teacher Coaching PackagesPilates Digital DownloadsPilates Online CoursesPilates Teacher Job BoardPilates Teacher MarketplacePaid Pilates CommunityPilates PatronsPilates DirectoryPilates ForumPaid Pilates NewsletterPaid Pilates PodcastPaid Pilates WebinarsPaid Pilates Video ContentWhat Next? Pilates Teacher Coaching Packages We’re assuming that pilates students prefer in-person experiences rather than online sessions but, for potential pilates instructors, having online pilates instructor coaching packages online would be a handy way to attend training sessions and watch back sessions. By creating a pilates coaching package for your website, you’ll be able to offer a bundle of sessions that can be booked individually or as group classes. Pilates Digital Downloads Pilates is a very hands-on, relational business but this doesn’t mean that you can’t offer pilates digital downloads to your students or upcoming pilates instructors. Whether you decide to offer pilates instruction cards or worksheets, weekly pilates workbooks or a more holistic pilates resource, by experimenting, you’ll find the products that most resonate with your tribe. Pilates Online Courses As mentioned before, you might struggle offering online pilates courses to your students when they don’t have access to a reformer or they’d prefer to visit their local pilates studio. This doesn’t mean that you couldn’t offer courses to your students but you may need to look at creative ways to offer your pilates course to keep students engaged. Offering cohort-based pilates courses, hybrid in-person and online courses, hybrid course and community options for pilates students etc might all be ways you can package your pilates expertise in a way that your students love. An interesting option for pilates instructors would be offering pilates train-the-trainer training online. This might be certified (with LinkedIn certification badges awarded) or might be an uncertified pilates course that teaches upcoming pilates instructors the fundamental aspects of teaching pilates, running a reformer pilates school, answering student questions and getting students trained to be teachers. Pilates Teacher Job Board You’ve got your own pilates studio website or run your own pilates community and you’re looking for additional income streams to support the practice you love. By offering a pilates job board as a link in your current website navigation, you’ll be able to serve your community by connecting pilates studios with potential teachers. You could charge a fixed amount per job posting whilst building your database of potential pilates instructors. Pilates Teacher Marketplace You might have a large community of pilates instructors looking to teach online or in-person and you might be the perfect person to make their digital journey easy. By creating a pilates marketplace, you could allow pilates instructors to create profiles, offer their paid services and be found by expertise or location. By charging a listing fee or charging a percentage of booking fees, you can ensure your pilates marketplace is sustainable. As an alternate business model, you could have pilates companies offer pilates products through your marketplace or have student sell second-hand pilates equipment like bands and used reformers. Paid Pilates Community If you want to create your own pilates community, your first decision will be whether you want to focus the community on students wanting ongoing pilates classes or you want to focus on learner pilates instructors looking for ongoing mentorship as they train. Offering a paid pilates community for students could be a Netflix-like way for yourself or a team of teachers to offer daily or weekly pilates sessions in exchange for a monthly payment. Offering a paid pilates community for apprentice teachers could offer community support alongside video resources, research and best practices. Both pilates business models would allow for a way to deliver value to your students with a “gated community” that is sustainable. Pilates Patrons In a similar way to running a paid pilates community, creating a way for “patrons” of your pilates support to financially-support you each month, means that you can deliver value in an ongoing way to your community. Your pilates patrons will be able to select from membership tiers and receive content that you produce daily, weekly or monthly. Patrons have limited ways to interact with others and yourself but, for some pilates instructors, having more of a pilates broadcast model suits their lifestyles better than spending time online answering student questions. Pilates Directory In a similar model to a pilates marketplace, you could create a pilates directory of teachers so students can find, book and review pilates instructors online. Where a marketplace allows for online transactions between pilates instructors and their students, having a pilates directory means that pilates teachers pay a monthly or yearly listing fee rather than a per-transaction fee for pilates classes. This allows for a more predictable pilates business model but is more passive in terms of interactions with directory listers. Pilates Forum Pilates students and potential teachers have questions. By setting up a modern pilates forum, you can bring together teachers and students so top answers rise to the top and people appreciate your topic curation skills. We would envisage that this would be more useful for pilates students wanting to start their own business. You could offer pilates business start-up advice, free resources for pilates instructors and best practice ways to avoid years of struggle. Paid Pilates Newsletter In a similar way to bringing on pilates patrons, running a paid pilates newsletter enables you to be the pilates authority and provide premium ongoing content to potential pilates instructors or students. Your community can sign up to pay monthly or yearly for access to your pilates email newsletter so they can get educated from their inbox, on their own time. Paid Pilates Podcast You love speaking about pilates but can’t think about your gift of the gab can be used in a sustainable way. By starting a pilates podcast and making money from sponsorships, product mentions, course promotion, pilates podcast patrons or paid podcast subscription access, you’ll be able to create a sustainable podcast empire. Paid Pilates Webinars If you love the idea of creating pilates content but you want to have live interaction with students then running paid pilates webinars might be the perfect option for you. You can run live online pilates webinar events that engage students and can then offer paid recordings of the webinars through your website. By having a specific date for your webinar, students know they are getting limited-time content and can enjoy hearing your pilates knowledge and asking their questions in Q&A time. Paid Pilates Video Content If you’re looking to create a pilates library of content then offering a Netflix-like experience for students on your own website might be the best option. Students pay a monthly subscription fee to access your library of pilates videos. New content by yourself or your team of pilates instructors means that students want to stay subscribed and keep coming back to this premium resource. What Next? I know… so many options for delivering value to your pilates community! If you’re a little lost in how to best move from pilates teaching per-hour to pilates teaching to online tribes, consider booking in a paid-call to talk through the options that best suit your lifestyle, revenue and community engagement needs. We’re here to help.