How do you grow your yoga teacher business? I recently spoke to a yoga teacher who was looking to cut down on the hours they were working teaching classes and explore the ways they could grow their yoga business. Let’s jump into the options they could consider as they look to serve their community in new ways. Note: throughout our recommendations we’re assuming that some yoga students have a preference for an in-person experience rather than online instruction. We’ve also identified yoga students and potential yoga teachers as two key audience segments. 📚 ContentsYoga Teacher Coaching PackagesYoga Digital DownloadsYoga Online CoursesYoga Job BoardYoga Teacher MarketplacePaid Yoga CommunityYoga PatronsYoga DirectoryYoga ForumPaid Yoga NewsletterPaid Yoga PodcastPaid Yoga WebinarsPaid Yoga Video ContentWhat Next? Yoga Teacher Coaching Packages We’re assuming that yoga students prefer in-person experiences rather than online sessions but, for potential yoga teachers, having online yoga teacher coaching packages online would be a handy way to attend training sessions and watch back sessions. By creating a yoga coaching package for your website, you’ll be able to offer a bundle of sessions that can be booked individually or as group classes. Yoga Digital Downloads Yoga is a very hands-on, relational business but this doesn’t mean that you can’t offer yoga digital downloads to your students or upcoming yoga teachers. Whether you decide to offer yoga pose cards or worksheets, weekly yoga planning workbooks or a more holistic yoga resource, by experimenting, you’ll find the products that most resonate with your tribe. Yoga Online Courses As mentioned before, you might struggle offering online yoga courses to your students when they have the option to view free yoga YouTube content or visit a yoga school IRL. This doesn’t mean that you couldn’t offer courses to your students but you may need to look at creative ways to offer your yoga course to keep students engaged. Offering cohort-based yoga courses, hybrid in-person and online courses, hybrid course and community options for yoga students etc might all be ways you can package your yoga expertise in a way that your students love. An interesting option for yoga teachers would be offering yoga train-the-trainer training online. This might be certified (with LinkedIn certification badges awarded) or might be an uncertified yoga course that teaches upcoming yoga teachers the fundamental aspects of teaching yoga, running a yoga school, answering student questions and getting students trained to be teachers. Yoga Job Board You’ve got your own yoga school website or run your own yoga community and you’re looking for additional income streams to support the practice you love. By offering a yoga job board as a link in your current website navigation, you’ll be able to serve your community by connecting yoga schools with potential teachers. You could charge a fixed amount per job posting whilst building your database of potential yoga instructors. Yoga Teacher Marketplace You might have a large community of yoga teachers looking to teach online or in-person and you might be the perfect person to make their digital journey easy. By creating a yoga marketplace, you could allow yoga teachers to create profiles, offer their paid services and be found by expertise or location. By charging a listing fee or charging a percentage of booking fees, you can ensure your yoga marketplace is sustainable. As an alternate business model, you could have yoga companies offer yoga products through your marketplace or have student sell second-hand yoga equipment (the non-sweaty stuff). Paid Yoga Community If you want to create your own yoga community, your first decision will be whether you want to focus the community on students wanting ongoing yoga lessons or you want to focus on learner yoga teachers looking for ongoing mentorship as they train. Offering a paid yoga community for students could be a Netflix-like way for yourself or a team of teachers to offer daily or weekly yoga sessions in exchange for a monthly payment. Offering a paid yoga community for apprentice teachers could offer community support alongside video resources, research and best practices. Both yoga business models would allow for a way to deliver value to your students with a “gated community” that is sustainable. Yoga Patrons In a similar way to running a paid yoga community, creating a way for “patrons” of your yoga support to financially-support you each month, means that you can deliver value in an ongoing way to your community. Your yoga patrons will be able to select from membership tiers and receive content that you produce daily, weekly or monthly. Patrons have limited ways to interact with others and yourself but, for some yoga teachers, having more of a yoga broadcast model suits their lifestyles better than spending time online answering student questions. Yoga Directory In a similar model to a yoga marketplace, you could create a yoga directory of teachers so students can find, book and review yoga teachers online. Where a marketplace allows for online transactions between yoga teachers and their students, having a yoga directory means that yoga teachers pay a monthly or yearly listing fee rather than a per-transaction fee for yoga classes. This allows for a more predictable yoga business model but is more passive in terms of interactions with directory listers. Yoga Forum Yoga students and potential teachers have questions. By setting up a modern yoga forum, you can bring together teachers and students so top answers rise to the top and people appreciate your topic curation skills. We would envisage that this would be more useful for yoga students wanting to start their own business. You could offer yoga business start-up advice, free resources for yoga teachers and best practice ways to avoid years of struggle. Paid Yoga Newsletter In a similar way to bringing on yoga patrons, running a paid yoga newsletter enables you to be the yoga authority and provide premium ongoing content to potential yoga teachers or students. Your community can sign up to pay monthly or yearly for access to your yoga email newsletter so they can get educated from their inbox, on their own time. Paid Yoga Podcast You love speaking about yoga but can’t think about your gift of the gab can be used in a sustainable way. By starting a yoga podcast and making money from sponsorships, product mentions, course promotion, yoga podcast patrons or paid podcast subscription access, you’ll be able to create a sustainable podcast empire. Paid Yoga Webinars If you love the idea of creating yoga content but you want to have live interaction with students then running paid yoga webinars might be the perfect option for you. You can run live online yoga webinar events that engage students and can then offer paid recordings of the webinars through your website. By having a specific date for your webinar, students know they are getting limited-time content and can enjoy hearing your yoga knowledge and asking their questions in Q&A time. Paid Yoga Video Content If you’re looking to create a yoga library of content then offering a Netflix-like experience for students on your own website might be the best option. Students pay a monthly subscription fee to access your library of yoga videos. New content by yourself or your team of yoga instructors means that students want to stay subscribed and keep coming back to this premium resource. What Next? I know… so many options for delivering value to your yoga community! If you’re a little lost in how to best move from yoga teaching per-hour to yoga teaching to online tribes, consider booking in a paid-call to talk through the options that best suit your lifestyle, revenue and community engagement needs. We’re here to help.